BlueLena Roundtable (June 2021)

This month's client roundtable featured a presentation on SEO Fundamentals from Ned Berke, Vice President of Audience Strategy at BlueLena. Google Search is the largest audience development engine ever made, and today contributes approximately 60% of all referral traffic to news publisher websites. 

But how do you rank, and what should your newsroom know about best practices and planning for audience development?

From headline writing and internal linking, to increasing visibility using side doors like "Related questions," this month's BlueLena Publisher Roundtable focuses on actionable tactics that all editors should know to seize opportunity in Google search results. We will also discuss tactics and planning processes that work for any size newsroom, whether a one-person news organization or a team of dozens.

View the full presentation in the attached file and a link to the recording can be found here (input passcode: Y3+*n6VK when prompted)

BlueLena - Roundtable - June 2021.pdf