Working with ActiveCampaign

ActiveCampaign is the digital campaign management system deployed by BlueLena to execute email marketing, customer lifecycle management and social media promotions.
29 articles

What is ActiveCampaign?

ActiveCampaign functions as the marketing automation and campaign management platform to support the activation and ongoing engagement with readers through email marketing, social media promotion and other marketing channels.When a user registers or makes a payment on a client website, this informat...

What is a Contact?

A contact is a unique email address. You can create a contact with only an email address (no other information is needed). You cannot create a contact without an email address. An email address counts as a single contact no matter how many lists the contact is subscribed to. You are only billed for t...

What is the Contacts Overview?

This is the page you see after clicking “Contacts” in the left-side menu. It displays a sortable, searchable list of your contacts.Most bulk contact management takes place on the Contacts Overview page. From here, you can sort and search your contacts, bulk edit your contacts, do multi-dimensional s...

What is a Contact Record?

The Contact Record aggregates and organizes all the information you've collected about a contact. From the Contact Record you can edit and add information and a variety of contact management features are available to you. You can subscribe and unsubscribe from lists, start and stop automations, and ...

Removing bounced and unsubscribed emails

Take note List cleanup actions are permanent and cannot be undone. We recommend exporting all contacts before using the List Cleanup tool If a contact appears on multiple lists, we'll only remove their association from the list(s) you select and they will remain in your ActiveCampaign account If a c...

Managing Tags

Tags can be added to your contacts as a way to organize and group them. Tags can also add information to your contact (in addition to the use of default and custom fields). The Manage Tags feature allows you to create and edit your tags. You can merge duplicate tags and also describe a tags purpose (...

Contact Scoring

Contact scoring gives you a numerical score that can indicate the contact's fit for your product and level of engagement so that you can prioritize your leads and treat them differently depending on their score. It's a flexible feature that is useful to both marketers and salespeople and has many ap...

Manage Exclusions

You may not want to send to groups of email addresses. For instance, you might find that you are getting poor quality contacts from certain domain names. With our exclusion feature, you can block those email addresses so that no emails get sent to them.To access the Exclusions List, click "Manage Ex...

List Cleanup Tool

The List Cleanup tool helps you delete contacts from your list(s) that you no longer need.For example, you can use the List Cleanup tool to: Delete all contacts with a particular status from all lists Delete all contacts with a "Subscribed" status from selected lists Delete all contacts with an "Uns...

Create a List

A list is a group of contacts who have opted into receiving communications from you. Lists are also the primary way to broadly group contacts based on interest or message type (newsletter, announcements, alerts).Campaigns can only be sent to contacts on a list, and you are required to have at least ...

Import Contacts

After you create a list in your ActiveCampaign account, you can add opted-in contacts to it. In this article, you'll learn about different ways to add and import contacts into your list(s).In this article: Import contacts from a .csv file Manually add one-off contacts Create subscription forms Sync ...

About Contact Statuses

Contacts on your list(s) can have one of four statuses: Active, Unconfirmed, Unsubscribed, or Bounced. In this article, we will define each contact status and show you how to filter contacts by their status. Contact statuses ActiveAn active contact is a contact who has confirmed their subscription to ...

How to Filter Contacts by Status

You can filter contacts by status on the Contacts Overview page.Here, you'll see a row of filters above your list of contacts. Click "Any" next to "Status" to display a menu of contact statuses. Click the status you are interested in filtering by to display those contacts.Note that you can combine f...

Organizing Contacts

Keeping your contact list well-organized will save you time and make it easier for you to leverage all of ActiveCampaign's features to create the best marketing and sales processes possible. Putting some thought into how you want to organize your contacts will help you create the best structure from ...

Lists vs. Tags

Lists and tags are two of the most common ways to group your contacts. In ActiveCampaign, you can use list and tags collectively to create various groupings. Using tags with lists can help you create highly targeted segments so that you can effectively engage with the right contacts and keep an organ...

An overview of Contacts

In this article, you'll learn about the various contact management features we offer. We'll also provide examples of when you might use these features and where to find them in your ActiveCampaign account. What is a contact? A contact is a unique email address. You can create a contact with only an em...

Importing and adding contacts to your ActiveCampaign account

After you create a list in your ActiveCampaign account, you can add opted-in contacts to it. In this article, you'll learn about different ways to add and import contacts into your list(s).In this article: Import contacts from a .csv file Manually add one-off contacts Create subscription forms Sync ...

Create a list

A list is a group of contacts who have opted into receiving communications from you. Lists are also the primary way to broadly group contacts based on interest or message type (newsletter, announcements, alerts).Campaigns can only be sent to contacts on a list, and you are required to have at least ...

An overview of Site Tracking

Site Tracking is a powerful feature that connects your marketing and sales processes to your website activity. It allows ActiveCampaign to “see” and then “react” in real-time as contacts visit your site and view specific categories and pages. In this article: How is Site Tracking different than your...

Automations overview

If you are new to automation, this is where to begin. You’ll learn the basics of automations including definitions of related terms and ideas. I’ve also included some automation examples and use cases to illustrate the types of things you can do with automations. The article ends with some resources...

Adding and deleting account users

If you are a user in the Admin group, you can add new users to your account and manage their permissions. A user can log into your ActiveCampaign account and manage various features. You might create a user for people in your company who will help with your marketing and sales processes.If you are t...

Create a form in ActiveCampaign

With ActiveCampaign, you can create forms to grow your contact database and your email marketing list(s).In this article: Create a form Add fields to your form Make form fields required Change default text and headers for your input fields Customize the look of your form Customize form messages Abou...

How to edit your opt-in confirmation email

The opt-in confirmation email is an email sent to contacts who submit your subscription form. Take note The opt-in confirmation message can only be sent to contacts if: You have the double opt-in enabled on your ActiveCampaign form Opt-in confirmation emails are not sent if you have single opt-in enab...

Creating segments in ActiveCampaign

A segment of a list is a subgroup of contacts that you can send highly targeted email campaigns to. Segments can be created by using any information available to you in the segment builder. This includes tags, standard and custom field information, website visits, actions, contact or deal score, and...

Campaigns Performance report

The Campaigns Performance report is available on the following plans: Plus Professional Enterprise The Campaigns Performance report provides aggregate data of all sent campaigns in your account. This includes campaigns that were sent to a list(s) and automation emails that were sent to at least one ...

Automations Performance report

The Automations Performance report is available for accounts on the following plans: Plus Professional Enterprise The Automations Performance report provides aggregate data of all automations in your account that have at least one sent campaign. You can use this to see how many contacts entered your...

How to create a landing page in ActiveCampaign

Learn how to create beautiful, high-converting landing pages using ActiveCampaign. Pages is available on the following plans: Plus Professional Enterprise With ActiveCampaign Pages, you can quickly create a landing page(s) to boost lead generation, collect opt-ins, sell products, and trigger automat...

How to add a default value to a personalization tag

In ActiveCampaign, all contact fields (all plan tiers) and most deal fields (Plus, Professional, and Enterprise tiers) have corresponding personalization tags. Inserting these tags into campaigns and automation emails will display dynamic content specific to the recipient and/or their deal. This ca...

Using Google Analytics Campaign Tracking in ActiveCampaign Newsletters

What is Google Analytics campaign tracking? Google’s campaign tracking feature allows users to attach a set of parameters to a URL in order to increase site traffic visibility. As users arrive using a tracked URL, Google Analytics can better attribute that traffic to its acquisition source. Rather ...