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Migration Email Template #1: "We're updating our subscription system"

We recommend sending this email as soon as Pico and your current vendor both confirm that the migration process is underway.

To provide transparency and foster trust with your readers, we recommend notifying them as early as possible about upcoming changes to your subscription system. If you have subscribers who are currently paying with PayPal, we recommend sending them a different email instead.

Subject: "We're updating our subscription system"

Dear Reader,

We are writing to inform you that we are in the process of upgrading our subscription system, which will impact how you access and manage your account. No action is required on your part, as your billing preferences will remain the same.

[ONLY INCLUDE THIS PARAGRAPH IF YOU ARE MIGRATING FROM A PROVIDER THAT DOES NOT USE STRIPE AS THE PAYMENT GATEWAY] However, please note that if your subscription is due to renew in the coming weeks while we upgrade our system, your billing date will be shifted to a later date that aligns with the completion of the system upgrade.

We will reach out in the coming weeks with instructions on how to access your new account. In the meantime, please let us know if you have any questions regarding the upcoming changes.

[Your Name]