Understanding the Pico dashboard

Once you have logged in, you will see a main dashboard that shows several key performance indicators. The default view is “Last 7 Days” but you can adjust this from the dropdown menu in the upper left:

Graphical user interface, application

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Performance Indicator Descriptions

Unique Visitors: the number of unique site visitors over the selected date range

Were Already Registered: the number of those unique visitors who were already registered

Were Already Paying: the number of those unique visitors who were already paying

Saw A Registration Prompt: the number of unique visitors over the selected date range who saw a registration prompt (because they were not already registered and/or logged in)

Registered: of those who saw a registration prompt, the number who completed the registration step

Saw A Payment Prompt: the number of unique visitors over the selected date range who saw a payment prompt (because they were not already a paid reader)

Made A Payment: of those who saw a payment prompt, the number who completed the payment step