Once you have logged in, you will see a main dashboard that shows several key performance indicators. The default view is “Last 7 Days” but you can adjust this from the dropdown menu in the upper left:
Performance Indicator Descriptions
Unique Visitors: the number of unique site visitors over the selected date range
Were Already Registered: the number of those unique visitors who were already registered
Were Already Paying: the number of those unique visitors who were already paying
Saw A Registration Prompt: the number of unique visitors over the selected date range who saw a registration prompt (because they were not already registered and/or logged in)
Registered: of those who saw a registration prompt, the number who completed the registration step
Saw A Payment Prompt: the number of unique visitors over the selected date range who saw a payment prompt (because they were not already a paid reader)
Made A Payment: of those who saw a payment prompt, the number who completed the payment step